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NEWS ARCHIVES 2008
NEWS ARCHIVES 2007
News > June 2008 Jun 30, 2008 Amazon launches contact site for Latin America customers
Amazon launches contact site for Latin America customersDate: 2008-30-06
The retailer is creating a new Latin American customer contact site, which it says will be staffed by "a large team of associates and managers" and be responsible for improving service levels and staying abreast of "explosive growth". Amazon is one of the most popular internet retailers in Latin America, in spite of selling to customers there only via its US site. According to figures from ComScore Media Metrix, an estimated 5.9m people visited its sites in May, trailing the 7.5m visitors to the retail, entertainment and travel sites of Lojas Americanas's B2W. Amazon also operates separate international sites in Canada, the UK, Germany, France, China and Japan. However, the traffic to its US site from Latin America exceeds traffic to Amazon's independent French website, according to Media Metrix figures. Amazon has not expanded into new territories since 2004, when it acquired China's Joyo.com site. Online commerce in Latin America is dominated by Mercado Libre, an online exchange website similar to Ebay that is listed in New York and operates sites in 12 countries. Its traffic exceeded 17m visitors in May, according to Media Metrix estimates. Internet usage is increasing rapidly in Latin America, which has an estimated 120m internet users, according to Internet World Stats, almost half of them in Brazil and Mexico. That compares with an estimated 238m in North America, although the percentage of internet users against total population is much lower, at about 22 per cent. |
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NEW YORK — Amazon, the world's largest internet retailer, is stepping up its focus on Latin America, a rapidly developing e-commerce market where it has yet to establish a direct presence. |
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