News > July 2007

Jul 30, 2007 Telefonica Profit Doubles; Annual Forecasts Raised
Jul 30, 2007 More Growth For Latin America, Caribbean 2007-2008
Jul 30, 2007 Latin Ad Boom Continues
Jul 26, 2007 Latin American and Caribbean Economies Register 5% Growth in 2007
Jul 20, 2007 North and Latin America at Juncture for Free Trade

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Latin Ad Boom Continues

Date: 2007-30-07
By www.latinbusinesschronicle.com

Latin American advertising revenues will grow by 6.4 percent this year to $21.3 billion.

Next year, the market should grow another 6.9 percent to $22.8 billion, according to the latest forecast from London-based ad agency ZenithOptimedia. That means Latin America remains among the fastest-growing advertising markets worldwide.

This year, for example, Latin America's ad market will grow more than those of the United States (3.3 percent growth), Asia-Pacific (6.3 percent) and Western Europe (4.2 percent), according to the ZenithOptimedia forecast. "Latin America is... down slightly – owing to a softening of exports and domestic demand in Mexico – but is still growing at about twice its long-term average rate," ZenithOptimedia says.

The Internet is also becoming an important advertising outlet in several countries. In Chile, it's now the fastest-growing ad channel, while it's the second-fastest ad outlet in Brazil.

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